Pawan Dhera
Co-Founder & Director – Feels Brand New | Digital Growth Strategist | Premium Brand Builder
FeelsBrandNew is not just a marketplace — it is a movement redefining how aspirational India experiences premium technology. Driving this movement is the growth architect and entrepreneurial force behind the brand's scale, positioning and customer experience design.
A decade building digital ecosystems across six markets.
With a rare blend of technology understanding and business strategy, Pawan brings together engineering precision and marketing intelligence — a combination that shapes every element of the FeelsBrandNew customer experience.
Before founding FeelsBrandNew, he spent over a decade building and scaling digital ecosystems for 100+ brands across India, UK, UAE, Southeast Asia, Canada and Europe — delivering measurable revenue growth at every stage.
His work has consistently transformed how brands discover, engage and convert customers in digital-first markets.
Every layer of trust, growth and experience.
Customer Trust Journeys
Architecting the end-to-end experience that turns first-time visitors into confident, loyal buyers.
Brand Experience Architecture
Building a brand that feels premium, credible and aspirational at every touchpoint.
Conversion-Driven Product Presentation
Designing product pages and content that communicate quality before the customer even holds the device.
Market Expansion Strategy
Identifying and capturing high-intent segments across India's rapidly growing aspirational consumer base.
Growth & Revenue Systems
Engineered performance marketing and revenue frameworks that scale sustainably and profitably.
Luxury is not how it looks in photos — it is how it performs in your hands.
Pawan Dhera, Co-Founder & Director, FeelsBrandNewTwo founders. One uncompromising standard.
Together with Dr. Murtaza Adenwala's cyber-trust and legal architecture, Pawan ensures FeelsBrandNew becomes India's most trusted and aspirational destination for Certified Smart Luxury.
Where Dr. Adenwala provides the certification backbone, security framework and consumer protection architecture, Pawan drives the growth engine, brand positioning and the experience that makes every customer feel they made the smartest choice of their lives.
Not new. Just feels brand new.