Balan Ayyappan Achari
Director – Supply Chain & Certification | 35+ Years of Premium Technology Restoration Mastery
Every FeelsBrandNew device passes through the hands of a man who has spent more than three decades perfecting the science of making technology perform, feel and last like new. Balan Achari is the certification backbone and quality conscience behind every device that earns the FeelsBrandNew seal.
35 years restoring what others call obsolete — to better than new.
Balan Achari brings an unmatched depth of hands-on expertise to FeelsBrandNew — 35+ years of elite experience in sourcing, restoring, validating and certifying premium technology including Apple iPads, MacBooks, Microsoft Surface, Dell, Lenovo and HP laptops.
His career spans banking, manufacturing, multinational IT ecosystems and large-scale asset restoration programs for ICICI Bank, IIFL Finance, Sony DADC Manufacturing, Wipro, Dell International Support and multiple pan-India corporate networks.
He has personally supervised the inspection, restoration and certification of 10,000+ enterprise devices, setting rigorous quality benchmarks that match — and often exceed — new-device retail standards.
Every standard that makes a device worthy of the seal.
Originality of Parts
Every component is verified for authenticity — no substitutions, no compromises on the integrity of each device.
Multi-Point Certification & Grading
A rigorous, structured grading process ensures only devices meeting FBN standards are passed for sale.
Battery Health Check & Assurance
Battery health is individually validated and assured — every device sold meets minimum performance thresholds.
Performance Benchmarking & Stress Testing
Real-world workloads are applied to confirm sustained performance under everyday and demanding conditions alike.
Cosmetic Restoration Craftsmanship
Zero visible wear is the standard. Cosmetic restoration ensures every device feels and looks brand new on arrival.
Final Certification Seal & Dispatch Sign-Off
No device leaves without Balan's personal final quality sign-off — the last line of assurance before it reaches you.
Luxury is not how new it looks — it is how reliably it performs.
Balan Ayyappan Achari, Director – Supply Chain & Certification, FeelsBrandNewWhy our certification is stronger than "new".
New devices are mass-produced. FeelsBrandNew Certified devices are individually perfected. Before any device earns the FBN seal, it passes through a multi-stage human and technical inspection process led by Balan Achari.
With Dr. Murtaza Adenwala's cyber-trust and legal architecture and Pawan Dhera's growth design, Bala ensures every device FeelsBrandNew sells is worthy of being called Certified Smart Luxury.
Only devices that meet strict "Feels Brand New" performance and finish standards are certified. Anything else is rejected.
| What Matters | FBN Certified™ |
|---|---|
| Inspection | Individually hand-checked |
| Battery | Health validated |
| Cosmetics | Zero visible wear |
| Performance | Real-world stress tested |
| Craftsmanship | Human restoration |
| Seal | FBN Certification™ |
Three pillars. One uncompromising standard.
Not new. Just feels brand new.