Dr. Murtaza Adenwala
Director – Feels Brand New | Cyber Scientist | Digital Business Architect
FeelsBrandNew is built on a single uncompromising promise: High-quality. Premium. Certified. Trusted. Luxury Technology — that feels brand new.
Two decades building India's digital commerce ecosystems.
FeelsBrandNew is guided by one of India's most respected digital business architects — a visionary leader who has spent over two decades building and scaling some of India's largest digital commerce ecosystems.
Dr. Adenwala has personally led multi-crore digital transformation programs that redefined how Indian consumers discover, trust and purchase online.
He has architected digital platforms, customer experience systems and revenue growth engines handling marketing spends exceeding ₹60 crores annually across some of India's most recognised brands.
- GoAir — Wadia Group
- Mahindra Holidays & Resorts
- Experian
- Mindshare
- Radio City
- BC Web Wise
Uniquely qualified to build India's safest premium tech marketplace.
Cyber Scientist
Deep technical grounding in digital systems, security architecture, and online trust infrastructure.
Cyber Crime Lawyer
Legal expertise that ensures every transaction and consumer interaction is protected by design.
Cyber Forensics Expert
Forensic-grade authentication and verification processes that make device certification bulletproof.
Foundational Security
Authentication, data security, and customer protection are not afterthoughts here — they are foundational design principles.
A four-time United Nations Karmaveer Chakra Awardee.
Honouring leaders who create real societal impact, the United Nations-instituted Karmaveer Chakra Global Fellowship Award has recognised Dr. Adenwala four times across nearly a decade.
His mission has always been to democratize access to quality, protect digital consumers and make technology safer, smarter and more accessible for India.
Through FeelsBrandNew, he is bringing that same vision to life — enabling millions of aspirational Indians to own certified pre-owned premium technology with confidence, pride and absolute trust.
FeelsBrandNew is not about selling refurbished devices. It is about restoring dignity, confidence and access to luxury through intelligence.
Dr. Murtaza Adenwala, Director – FeelsBrandNewNot new. Just feels brand new.
Not new. Just feels brand new.