Dr. Murtaza Adenwala

FeelsBrandNew is guided by one of India’s most respected digital business architects — Dr. Murtaza Adenwala, a visionary leader who has spent over two decades building and scaling
some of India’s largest digital commerce ecosystems.
FeelsBrandNew is built on a single uncompromising promise:
High-quality. Premium. Certified. Trusted. Luxury Technology — that feels brand new.
Dr. Adenwala has served in leadership roles with GoAir (Wadia Group), Mahindra Holidays
& Resorts, Experian, Mindshare, Radio City and BC Web Wise, where he architected digital
platforms, customer experience systems and revenue growth engines handling marketing spends
exceeding ₹60 crores annually. He has personally led multi-crore digital transformation programs
that redefined how Indian consumers discover, trust and purchase online.
He is a Cyber Scientist, Cyber Crime Lawyer and Cyber Forensics Expert, which makes
him uniquely qualified to build FeelsBrandNew as one of India’s safest and most trusted
premium technology marketplaces — where authentication, verification, data security and
customer protection are not afterthoughts, but foundational design principles.
Dr. Adenwala is a four-time recipient of the United Nations-instituted Karmaveer Chakra
Global Fellowship Award (2016, 2019, 2023, 2024) — honouring leaders who create real
societal impact. His mission has always been to democratize access to quality, protect digital
consumers and make technology safer, smarter and more accessible for India.
Through FeelsBrandNew, he is bringing that same vision to life — enabling millions of
aspirational Indians to own certified pre-owned premium technology with confidence, pride
and absolute trust.
Through FeelsBrandNew, he is redefining what refurbished means — creating a new category of
“Certified Smart Luxury.”