This Privacy & Cookie Policy ("Policy") explains how FeelsBrandNew.com collects, uses, stores, shares, and safeguards your information when you visit our website, mobile application, or related digital platforms (collectively, "Platform"). It applies to all users, vendors, visitors, and partners located in India and abroad who interact with the Platform.

By accessing or using our Platform, you agree to this Policy. If you do not agree, please discontinue use immediately.

This Policy is published in accordance with:

• The Digital Personal Data Protection Act, 2023 (DPDP Act)
• The Information Technology Act, 2000 and SPDI Rules 2011
• The Consumer Protection (E-Commerce) Rules 2020
• Applicable guidelines issued by the Ministry of Electronics & IT (MeitY) and the Registrar of Companies

We process data for:

• Delivering and fulfilling product orders
• Customer verification and fraud prevention
• Processing returns, warranties, and service requests
• Sending notifications, updates, and promotional messages (with opt-out option)
• Improving website functionality and user experience through analytics
• Legal compliance, dispute resolution, and enforcement of our Terms of Use

Under applicable law, processing is based on:

• Explicit consent by the user
• Contractual necessity (to complete transactions)
• Legitimate interest (security monitoring, fraud prevention, analytics, product improvement)
• Legal obligation (tax, accounting, and consumer-protection laws)

We may share limited data with:

• To create and manage your user account
• To process and deliver your orders, payments, and returns
• Payment gateways (for order processing)
• Logistics and courier partners (for delivery fulfilment)
• Refurbishment & diagnostics partners (for device inspection and warranty claims)
• To communicate order updates, support requests, and policy changes
• Analytics, cloud, and IT security providers (for secure platform operation)
• Regulatory authorities (where required by law)
• To comply with taxation, audit, and record-keeping obligations
• For personalised offers or promotional communications (only if you have opted in)
• Authorised employees and contractual processors bound by confidentiality
• Governmental or law-enforcement authorities when legally mandated
• Future advertising or analytics partners strictly under consent (see Section 15)

Consent at Account Creation and Purchase

By creating an account, subscribing to our communications, or completing a purchase on FeelsBrandNew.com, you provide explicit consent for:

• The collection, storage, and processing of your personal data for account management, order fulfilment, and customer support
• The use of your data for personalised recommendations, targeted communications, and promotional offers related to products and services on our platform
• The use of anonymised or aggregated data for analytics, research, and advertising partnerships, as detailed in Section 15 ("Programmatic Advertising and Data-Licensing Framework")

You may withdraw this consent at any time by accessing the Privacy Settings section of your account or contacting our Data Protection Officer (DPO) at support@feelsbrandnew.com. Withdrawal of consent shall not affect any data processing lawfully carried out prior to such withdrawal.

All third-party processors operate under strict confidentiality and data-protection obligations.

Data is stored on secure, access-controlled servers located within India (with cloud redundancy, if applicable).

We retain personal data only as long as necessary for:

• Completing transactions, or
• Compliance with applicable retention laws

After expiry, data is securely deleted or anonymised.

We use encryption, tokenisation, firewalls, access control, and periodic security audits. Breach-response protocols comply with Section 8 of the DPDP Act and CERT-In Guidelines 2022.

You have the right to:

• Access, correct, or update your personal data
• Withdraw consent for marketing communications
• Request deletion or anonymisation of your data (subject to legal obligations)
• Lodge a complaint with our Grievance Officer

What Are Cookies? Cookies are small text files stored on your device to improve user experience and site performance. We use cookies, pixels, and similar tracking technologies to enhance your browsing experience, understand usage patterns, remember your preferences, and deliver personalized recommendations. Cookies help us recognize you when you return to our platform, making your experience seamless and tailored.

Types of Cookies We Use:

• Essential Cookies — required for core site functionality such as login and checkout
• Performance & Analytics Cookies — help us understand how visitors use the Platform
• Functional Cookies — remember your preferences and settings
• Advertising Cookies — used to deliver relevant offers and measure campaign performance

Third-Party Cookies: Some cookies are placed by third parties (e.g., DSP/DMP partners, social media platforms, analytics providers) to measure campaign effectiveness or deliver ads based on your interests.

Managing Cookies: You can manage or disable cookies anytime through your browser settings. Please note, disabling essential cookies may affect site functionality.

Future-Ready Clause: This Cookie Policy automatically adapts to emerging regulations, including the DPDP Act, 2023 and EU-GDPR if FeelsBrandNew expands internationally.

We do not knowingly collect personal data from persons below 18 years. If such data is inadvertently collected, we will delete it promptly upon verification.

Our Platform may contain links to external websites or plug-ins (e.g., payment portals). We are not responsible for their privacy practices.

We may revise this Policy from time to time. The "Effective Date" will always indicate the latest version. We suggest that you regularly check this Privacy Policy to apprise yourself of any updates. Continued use of the Platform after updates constitutes acceptance of the revised Policy.

Further, we retain the right at any time to deny or suspend access to all, or any part of, the service to anyone who we reasonably believe has violated any provision of this Privacy Policy.

If personal data is transferred outside India, it will be:

• Encrypted in transit and at rest, and
• Transferred only to jurisdictions recognised by the Government of India as providing adequate protection

We may, in the future, collaborate with digital-marketing partners, data-management platforms (DMPs), demand-side platforms (DSPs), or programmatic advertising networks to provide interest-based advertising, audience analytics, or data-licensing solutions. Any such collaboration shall strictly comply with the Digital Personal Data Protection Act, 2023 and related rules, and will occur only after explicit user opt-in consent.

Before sharing any information, we will:

• Anonymise and/or aggregate personal data
• Execute written Data-Processing & Confidentiality Agreements with each partner; and
• Update this Policy to identify the categories of data recipients

Users will always have the right to:

• Refuse or withdraw consent for advertising or data-licensing use
• Request deletion of any data shared under such consent; and
• Access a record of disclosures upon written request

Where aggregated, anonymised datasets are licensed for research, marketing, or trend analysis, such datasets will contain no information capable of identifying any individual user.

All partners (DSPs/DMPs/ad exchanges) must adhere to industry standards such as IAB India Data Transparency Framework and GDPR Article 28 contractual controls.

All trademarks, trade names, logos, service marks, product names, platform design, software, and content displayed on FeelsBrandNew.com are the property of the Company or its licensors. Unauthorized use, copying, modification, or distribution of any proprietary material is strictly prohibited. The Company reserves all rights under applicable intellectual property laws.