Meet the Visionary Behind FeelsBrandNew
Dr. Murtaza Adenwala
Director – FeelsBrandNew | Cyber Scientist | Digital Business Architect | Karmaveer Chakra Puraskar Awardee
FeelsBrandNew is guided by one of India’s most respected digital business architects — Dr. Murtaza Adenwala, a visionary leader who has spent over two decades building and scaling some of India’s largest digital commerce ecosystems.
FeelsBrandNew is built on a single uncompromising promise:
High-quality. Premium. Certified. Trusted. Luxury Technology — that feels brand new.
Dr. Adenwala has served in leadership roles with GoAir (Wadia Group), Mahindra Holidays & Resorts, Experian, Mindshare, Radio City and BC Web Wise, where he architected digital platforms, customer experience systems and revenue growth engines handling marketing spends exceeding ₹60 crores annually. He has personally led multi-crore digital transformation programs
that redefined how Indian consumers discover, trust and purchase online.
He is a Cyber Scientist, Cyber Crime Lawyer and Cyber Forensics Expert, which makes him uniquely qualified to build FeelsBrandNew as one of India’s safest and most trusted premium technology marketplaces — where authentication, verification, data security and customer protection are not afterthoughts, but foundational design principles.
Dr. Adenwala is a four-time recipient of the United Nations-instituted Karmaveer Chakra Global Fellowship Award (2016, 2019, 2023, 2024) — honouring leaders who create real societal impact. His mission has always been to democratize access to quality, protect digital consumers and make technology safer, smarter and more accessible for India.
Through FeelsBrandNew, he is bringing that same vision to life — enabling millions of aspirational Indians to own certified pre-owned premium technology with confidence, pride and absolute trust.
Through FeelsBrandNew, he is redefining what refurbished means — creating a new category of “Certified Smart Luxury.”
Not new. Just feels brand new.
“FeelsBrandNew is not about selling refurbished devices.
It is about restoring dignity, confidence and access to luxury through intelligence.”
— Dr. Murtaza Adenwala