The Craftsmanship Authority Behind FeelsBrandNew
Balan Ayyappan Achari
Director – Supply Chain & Certification | 35+ Years of Premium Technology Restoration Mastery
Every FeelsBrandNew device passes through the hands of a man who has spent more than three decades perfecting the science of making technology perform, feel and last like new.
Balan Achari brings 35+ years of elite experience in sourcing, restoring, validating and certifying premium technology — including Apple iPads, MacBooks, Microsoft Surface, Dell,
Lenovo, HP laptops and enterprise tablets. His career spans banking, manufacturing,
multinational IT ecosystems and large-scale asset restoration programs for ICICI Bank, IIFL Finance, Sony DADC Manufacturing, Wipro, Dell International Support and multiple pan- India corporate networks .
He has personally supervised the inspection, restoration and certification of 10,000+ enterprise devices, setting rigorous quality benchmarks that match — and often exceed — new-device retail standards.
At FeelsBrandNew, Bala governs:
- Originality of parts
- Multi-point certification and grading standards
- Battery health check-up and assurance
- Performance benchmarking & stress testing
- Cosmetic restoration craftsmanship
- Final “Feels Brand New” certification seal
- Final quality sign-off before dispatch
His vision is simple:
“Luxury is not how new it looks — it is how reliably it performs.”
With Dr. Murtaza Adenwala’s cyber-law trust architecture and Pawan Dhera’s growth design,
Bala ensures every device FeelsBrandNew sells is worthy of being called Certified Smart
Luxury.
Not new. Just feels brand new.
The FeelsBrandNew Certification
FeelsBrandNew devices are restored, validated and certified.
There is a difference — and it shows the moment you hold one.
Before any device earns the FeelsBrandNew seal, it passes through a multi-stage human and technical inspection process led by our Supply Chain & Certification Director, Balan Achari, who has spent over 35 years restoring premium technology for enterprise and banking institutions.
Only devices that meet strict “Feels Brand New” performance and finish standards are certified. Anything else is rejected.
Why Our Certification Is Stronger Than “New”
New devices are mass-produced.
Certified devices are individually perfected.
Here is what makes FeelsBrandNew different:
FeelsBrandNew Certified
- Individually hand-checked
- Battery health validated
- Zero visible wear allowed
- Real-world stress tested
- Human restoration craftsmanship
- FeelsBrandNew Certification™
The Promise You Actually Feel
We don’t sell “refurbished”.
We restore confidence, comfort and ownership pride.
If it doesn’t feel brand new in your hands —
it never becomes FeelsBrandNew.