LEADERSHIP

Every device answers to three people.

Craft, experience and trust — built by the people who refused to call it "just refurbished."
Dr. Murtaza Adenwala
Balan Achari
Pawan Dhera
THE TRUST

Dr. Murtaza Adenwala

Director, Vision & Security

THE CRAFT

Balan Achari

Chief Supply Chain Officer

The Experience

Pawan Dhera

Director, Growth & Brand

Dr. Murtaza Adenwala
4x UN AWARD
THE TRUST

Dr. Murtaza Adenwala

Director, Vision & Security

"FeelsBrandNew is not about selling refurbished devices. It is about restoring dignity, confidence and access to luxury through intelligence."
20+ Years in digital commerce
₹4000Cr Turnover managed
4x UN Karmaveer Chakra awardee

A cyber forensics expert and cyber-crime lawyer, Murtaza built FeelsBrandNew's trust architecture the same way he built ₹4000Cr digital businesses, with security as the foundation, not an afterthought.

Balan Achari
35+ YEARS
THE CRAFT

Balan Achari

Chief Supply Chain Officer

"Luxury is not how new it looks — it is how reliably it performs."
35+ Years in device restoration
10,000+ Devices personally certified
6 Premium brands mastered

Before a device earns the FeelsBrandNew seal, it passes through Balan's hands. Three decades restoring premium technology for ICICI Bank, Sony DADC and Dell mean nothing ships until it performs like day one.

Pawan Dhera
100+ BRANDS
The Experience

Pawan Dhera

Director, Growth & Brand

"Luxury is not how it looks in photos — it is how it performs in your hands."
100+ Brands built and scaled
6 Global markets served
2024 Best performance agency award

Pawan built and scaled digital brands across six countries before turning that playbook inward, designing every trust signal, price point and unboxing moment that makes FeelsBrandNew feel like the real thing.

THE STANDARD

Three disciplines. One promise: technology that is certified, trusted, and built to feel brand new.

SHOP CERTIFIED DEVICES